Smell Rebellion
McKinley & Paget
Campaign Objective -
We want to move from outside market stalls to selling more products through our website.
We want to move from outside market stalls to selling more products through our website.
The Idea -
Smelling is compulsory in our day to day life. But what if we could change what you smell? London is plastered with graffiti in an attempt to cover up what we don’t like to see, so why not use this with smell? Scented spray paints, each colour represents the scent of M&P’s fragrances. Branded tags used and overalls worn by graffiti artists. All of this is kicked off by London being filled with manifestos.
Smelling is compulsory in our day to day life. But what if we could change what you smell? London is plastered with graffiti in an attempt to cover up what we don’t like to see, so why not use this with smell? Scented spray paints, each colour represents the scent of M&P’s fragrances. Branded tags used and overalls worn by graffiti artists. All of this is kicked off by London being filled with manifestos.
In partnership with Adam Ali.
Manifesto
Pack shots of scented spray paints
Graffiti tags
Fashion Line
