Goal-Mino's
Domino's
Campaign Objective –
How do we get fans to watch with Domino's this World Cup?
How do we get fans to watch with Domino's this World Cup?
The Idea -
The UK is one of the world's most competitive countries, so why not harness that during one of the most competitive competitions in the world? Using the Domino's app, we created a flick football game to harness the country's competitive nature. With a leaderboard charting the winners and losers with the best of the best winning tickets to the World Cup Final. With other media's getting people involved in voting and starting debates throughout the World Cup.
The UK is one of the world's most competitive countries, so why not harness that during one of the most competitive competitions in the world? Using the Domino's app, we created a flick football game to harness the country's competitive nature. With a leaderboard charting the winners and losers with the best of the best winning tickets to the World Cup Final. With other media's getting people involved in voting and starting debates throughout the World Cup.
In partnership with Ludo Curtis, Emily Wong and Tizara Afflick-Parkins.
App
Out of Home
Live Leaderboards
Social Media
