Think before you send
Google
Campaign Objective –
People are becoming more and more cautious of their impact on the environment and want to help in any way they can. But the majority of people are unaware that sending an email adds enormous amounts of Co2 to the global climate crisis.
People are becoming more and more cautious of their impact on the environment and want to help in any way they can. But the majority of people are unaware that sending an email adds enormous amounts of Co2 to the global climate crisis.
The Idea -
Google's Gmail will become a platform to raise awareness of Co2 issues with emails. Giving people the chance to send less and providing alternatives to the way they use emails. Other forms will help push figures into the public and show the user that they should take more consideration in their email decisions.
Google's Gmail will become a platform to raise awareness of Co2 issues with emails. Giving people the chance to send less and providing alternatives to the way they use emails. Other forms will help push figures into the public and show the user that they should take more consideration in their email decisions.
Email Takeover
Out of Home
Live Stream
