Department of Thoughtfulness
Burger King
Campaign Objective –
Use copy to communicate that 100% of the Burger King menu is now 100% real (free of preservatives, colours, and flavours from artificial sources) that lands their core message: real food tastes better.
Use copy to communicate that 100% of the Burger King menu is now 100% real (free of preservatives, colours, and flavours from artificial sources) that lands their core message: real food tastes better.
The Idea -
Create a new department for Burger king to show the customer that Burger King is thinking for you. You don't have to worry about what is in your food before eating it as Burger King has cut the middle man out with this new department.
Create a new department for Burger king to show the customer that Burger King is thinking for you. You don't have to worry about what is in your food before eating it as Burger King has cut the middle man out with this new department.
In partnership with Adam Ali.
Out of Home
Journal of Thoughtfulness
Thoughtful corners
Packaging
Instagram posts
Website
